The 30 Per Cent Club: How It Transformed Diversity & Inclusion in the UK Forever [Interview with Melanie Richards]

Melanie Richards is described as one of the most prominent activists for Gender Equality in UK business

A Founder Member of the 30 Per Cent Club Steering Committee and Vice Chair and Partner at KPMG in the UK

In this rare interview she shares her considerable experience with us.


Here’s some key messages from this episode:

– How the 30 Per cent Club benefitted from a “Happy Coincidence”

– The importance of targets to increase Diversity within the workplace

– The potential of employee resource groups to drive change in an organisation

Play the episode for more


Here’s some key takeaways from this episode:

The difference between Targets and Quotas 

“People get very confused, when I advocate the need to publish targets, people think you’re talking about quotas.”

Voluntary Business Led Change

“We can’t diminish the role of government in continuing to shine a light on it and hold people to account in a constructive collaborative way” 

A Data Driven Approach

“I think the benefit of data is that it helps you to unpick the why”

Check out the episode to learn more


In every episode you will find:

– A specific question for you to answer

– A challenge for you to consider

– An action for you to take

Did you find them in this episode?

Putting these together makes all the difference.


Here’s some resources so you can go deeper:

The 30 Per Cent Club

The McGregor Smith Review

The Parker Review

The Davies report

The Equality Act (2010) Gender Pay Gap Information

KPMG sets diversity targets across gender, race, disability and sexual orientation

Crafting an identity: an examination of the lived experiences of minority racial and ethnic individuals in the workplace

Use this for your own development


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Check out these related episodes of the show.

How Male Allies Can Support Women for Gender Equality In The Workplace [Book Review]

Invisible Women: Exposing Data Bias in a World Designed for Men [Book Review]

3 Reasons Why Organisations Love Women’s Employee Resource Groups When Talking About Diversity

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