Why Diversity in Recruitment Advertising Doesn’t Work

What would you say if I told you that using diversity in your recruitment advertising doesn’t help you to get the diversity that you want in your workplace?

Get your pen and paper ready because I’m going to explain why trying to recruit a diverse workforce using images to represent your own diverse workforce can be a complete waste of your time

In todays show we discuss several things including:

  • The “Go To” strategy for organisations to signal they are inclusive
  • The pressure facing recruiters trying to be inclusive
  • The inclusion issues that recruiters are concerned about and much more

Here’s some of what I share in the show:

Organisations use images to attract a diverse talent pool

“One of the go to strategies to signal to the market place that you’re the type of employer that these underrepresented groups should consider working for is to signal to the marketplace that these underrepresented groups are already doing well in the organisation”

Images of entry-level employees can make an organisation appear unattractive

“The so-called diverse organisations needed to show diversity at “all hierarchical levels within an organization”; it turns out that the hierarchical status was more important than their presence alone for several reasons”

What’s needed is a more sophisticated approach that isn’t one size fits all

“The point I’m trying to make is that the approaches you take in your organisation need to be a lot more sophisticated if you’re going to get the results you want. You need to be proactive, innovative and of course evidence based. ”


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